The British Design Fund is managed by Sapphire Capital Partners LLP, who are authorised and regulated by the Financial Conduct Authority with firm reference number 565716. ​Sapphire Capital Partners LLP specialises in the management of SEIS and EIS investment funds. Twenty20 Mentoring provide the market expertise to identify and accelerate the growth of each investee company. Twenty20 Mentoring Limited is not an FCA authorised firm and will not be providing any investment services or undertaking any regulated activities in connection with the Fund.


Damon Bonser

Serial entrepreneur with over 10 years’ experience building and running product development and manufacturing businesses.

David Motum

Over 30 years’ experience at a senior level within the financial publishing, events and media sector with MSM International Ltd and, subsequently MSM Media.

Legal Director
Jonathan Silverman

Co-founder of city law firm Silverman Sherliker with over 35 years’ experience of advising start-ups to listed companies with a specialism in alternative investments and the creative sector

Design Director
John Mathers

Former CEO of the Design Council with forty years’ experience in the brand and design industry, across retail, FMCG, and consultancy.

David Kremer

Over 25 years’ experience running Seven Towns, a multi-million toy and game business, and co-founder of Rubik’s Brand Limited.

The Sapphire Capital Team (Managers of The Fund)

Boyd CarsonBoyd Carson
Fund Manager

Partner at Sapphire Capital Partners LLP, authorised by the FCA to conduct investment business, and specialist Investment Manager for a number of SEIS and EIS funds.

Boyd CarsonVasiliki Carson
Fund Manager

Partner at Sapphire Capital Partners LLP, with over 20 years’ experience in accounting and corporate finance and 2016 winner of the EISA Rising Star Award.


Iain Ellwood
Growth Strategist

Iain is a seasoned management consultant. He has authored several best selling business books and is a member of both the McKinsey Research Panel and the Harvard Business Review Advisory Council.

Dr Roger J Burt
Intellectual Property

Roger is an IP expert, having been Senior Counsel and Head of the IP Function for IBM Europe. He has also been a Member of the IBM Virtual Law Firm before working for the EPO and UKIPO in all fields of technology.

Christina Richardson
Startup Marketing

Christina has spent much of her career managing and growing global brands at Nestle, Britvic and Mercedes, and turned her hand to young start-up brands 6 years ago, and since then she has worked with hundreds of startups and entrepreneurs including brands like Innocent and MOMA. Christina has also co-founded two tech start-ups, both resulting in successful exits.

Julia Payne
Digital Marketing

Julia has advised FTSE 100 companies and government departments on several continents, but where she is happiest is advising and mentoring ambitious companies who want to scale.

Colum Lowe
Transformational Design

Colum has worked extensively with design and innovation agencies such as Innovate UK, Nesta and the UK Design Council, as well as dozens of start-ups and micro/SME businesses.

Jon Bennett
Supply Chain Strategy

Jon brings a wealth of expertise from the fashion retail sector, building and implementing commercial buying and sourcing strategies for many of the UKs largest retailers. Jon has been pivotal in leading the direction of British Fashion retail over the past 30 years, and is currently a board level Director at Topshop Topman overseeing the product direction of this iconic British retailer.

Dids Macdonald, OBE

Dids worked for many years as an interior designer and product designer before co-founding ACID (Anti Copying in Design) because her products were consistently copied. Today ACID is the leading UK and IP campaigning membership body in the UK representing 1000’s of designers. ACID’s approach is to provide its members with a practical approach to IP protection to achieve growth whilst constantly campaigning for design law reform.

Peter Gough
Non-Exec Director

Peter has worked on market defining brands and spent much of his business life taking these brands into new countries. He has set up companies across Europe and developed brands to leading positions in their categories.


New Designers
Velvet PR